A CULTURE OF CARE & RESPECT

Chick-fil-A’s Red Couch TV spots aim for the heart. And a smile.
Our real-life story highlights the unlikely bonds formed between a Chick-fil-A team member and her favorite regulars, a crew of lively “muchachitos.” We know that being in-culture matters more than being in-language, so we let the multigenerational, bilingual, “everyone is family” vibe shine. Sure, it’s a testimonial. But one with corazón.

Bonus! We pushed for an online video to meet our audience where they’re at, and to our client’s credit, we got a buzzy :06 pop of fun too.