SHIFT_adventure

In this pop-up experience, we put a full-size Nissan Armada inside a customized fire engine red storage container and dropped it in high-traffic locations nationwide (Times Square, Hollywood, South Beach, DC, etc.). The container dispensed illustrated cards with urban adventure driving tips and vehicle info. Collaborating with Media from the get-go resulted in a cost-effective, high-impact integrated campaign (including TV & Print) for the same spend as a traditional TV spot.

Trivia: the hammer is a replica of the flying hammer from the iconic Apple 1984 spot.