#POLLOTIME

The award-winning Chick-fil-A Cows started spreading their self-preservation message over twenty years ago in the General Market with a single billboard message, “Eat Mor Chikin’.” Now, the Cows wanna’ reach Hispanics, and I’m writing the headlines. Dreamy, right?

The messaging had to engage Millennial, Gen Z, Gen Y, acculturated, and unacculturated audiences in Spanish and Spanglish. And drip with cultural relevance, humor, and Cow winks. Oh, and include a new go-to trademark line for “Eat Mor Chikin’.”

Was there crazy pressure? Gulp.
What about ch-ch-ch-challenges? Gah!
How many rounds of testing??? Oomph.
I. ENJOYED. EVERY. SECOND.
It was an honor and a pleasure. Ask me about the jaw-dropping learnings.