SCHOOL BUS

In School Bus, a savvy kid accidentally on purpose misses the bus to catch a ride with his dad in the Lexus LS. The twist? Dad was secretly hoping he would. Lexus designed the LS to put the driver’s humanity first and wanted a commercial that showcased the feel-good humanity of our BLACK audience –Dad’s empathy shines and turns the ride into an amazing experience.

 School Bus became a viewer (and client) favorite. Its success put the spot on air during the Academy Awards and in General Market rotation. Viewers love that this TV spot highlights an everyday experience –a father and son bonding in a unique way– among an audience who isn’t always front and center.