FOOTBALL VS. FÚTBOL

Leading up to the FIFA World Cup, Adriana Lima seeks non-soccer fans and hopes to convert them into Fútbol fans. She arrives in a Kia Optima and Sorento onto a football field, man-cave, and bar, urging, "For one month, let's all be fútbol fans."

The TV spots achieved over 6 million views, successfully targeting both the General and Hispanic Markets (bicultural, English & Spanish speakers) and ran on all ESPN properties, including ABC.